Strategic AI for CMO's
An AI Course for Marketers who already know Marketing
Most professionals are a mile wide and an inch deep with AI — a few prompts, the odd draft, nothing systematic.
Experienced marketing leaders sit squarely in that group, not for lack of ability, but because they’ve been too busy running the function to build real fluency. They’ve dabbled. They haven’t gone deep.
And the market keeps telling them the answer is more tools and faster output — which is exactly how good brands end up shipping slop. Put AI where it is strong and your judgment where it is irreplaceable — and leave with a working practice and a point of view you built, not borrowed.
Join marketing leaders from Sunny Futures and Airbnb in our July cohort - a few seats are still left
Learn a competency model, don't go on a tool tour
Tools change every quarter; this course gives you a diagnostic framework that remains consistently relevant.
You leave knowing your current AI fluency level and your gap — not a list of apps that date by Christmas.
Starts from your experience as the asset
Most AI courses are built for beginners and quietly treat your experience as overhead.
This one makes it the engine — taste, instinct and years of reading customers are exactly what turn a fluent AI draft into something worth shipping
One focused day, in person, with a cohort of peers
No eight-week drip you abandon in week three.
A single deliberate day in a room with people who lead teams like yours — and the peer learning only happens live.
Leaving with a set of tools you can use from day one.
About the course
Who it's for
What you leave with
Why it's different
- Marketing leaders with 10+ years’ experience, leading teams of 5–10 in scaling or digitally transforming organisations.
- Using AI inconsistently — for speed, not transformation — and aware of the gap.
- Wanting to close it practically and fast, without an eight-week course they’ll abandon.
Why it's different
What you leave with
Why it's different
- This is the AI course that treats your experience as the advantage.
- In one day you learn to put AI where it is strong — synthesis, iteration, scale — and your judgment where it is irreplaceable: strategy, taste, cultural read, the call no data can make for you.
- You leave with a working practice and a point of view you built, not borrowed.
What you leave with
What you leave with
What you leave with
- A ready to go project set up for your brand, a working automation and your first step into agentic AI
- A personal prompting framework for your three most common tasks, tested live.
- A 4D fluency map — an honest read on Description, Delegation, Discernment, Diligence.
- A delegation map — every task in your team classified: AI owns, AI assists,
- A ready to go project set up for your brand, a working automation and your first step into agentic AI
- A personal prompting framework for your three most common tasks, tested live.
- A 4D fluency map — an honest read on Description, Delegation, Discernment, Diligence.
- A delegation map — every task in your team classified: AI owns, AI assists, human leads
- A personal AI manifesto — a defensible position you can take to your board or your team.
About the course convener
Built and taught by Ann-Mari Höfinger
Twenty-five years across FMCG, fintech, edtech and financial services.
Former CMO of GetSmarter; VP of Marketing OfferZen & VP of Brand Yoco
Built from the practitioner’s chair, not the consultant’s deck.
Upcoming course dates & venues
Wednesday, July 29 2026, Cape Town
Program kicks off at 9am
Neighbourgood Coworking Space
Cape Quarter
De Waterkant
Lunch included
