AI for Business Owners
An AI course for owners who already know their business.
Most owners are a mile wide and an inch deep with AI. A few prompts, the odd draft, nothing that has actually changed the week.
Not for lack of ability. You have been too busy running the business to build real fluency. You have dabbled. You have not gone deep.
And the market keeps selling more tools and faster output, which is exactly how good businesses end up sounding like everyone else.
There is a third way. Put AI where it is strong and keep your judgment where it is irreplaceable.
Automate the boring. Keep the human.
Most people get the order wrong.
Build a competency, not a tour of tools
Tools change every quarter.
This gives you a way of working that outlasts them.
You leave knowing exactly where you stand and where your gap is, not a list of apps that date by Christmas.
Your experience is the engine, not overhead
Most AI courses are built for beginners and quietly treat your experience as a problem to fix.
This one makes it the point.
The years of reading customers and knowing your trade are what turn a fluent AI draft into something worth putting your name on.
One focused day, in person, with a room of business owners
No eight-week drip you abandon by week three.
A single deliberate day with people who run businesses like yours.
You leave having built a working automation, not just heard about one.
About the Course
Who it's for
What you leave with
Why it's different
- Owner-managers of small and mid-sized businesses in hospitality, retail and services.
- Stuck in the back office: admin, finance, staffing, and starved of time for customers and growth.
- Wanting a working answer in a day, not an eight-week course they will abandon.
Why it's different
What you leave with
Why it's different
- The AI course that treats your experience as the advantage, not the thing to replace.
- In one day you learn to put AI where it is strong (the admin, the drafts, the repeatable back office) and keep your judgment where it is irreplaceable: the customer, the call, the local read no data can make for you.
- You leave having built it, running before you go, with a point of view you can stand behind.
What you leave with
What you leave with
What you leave with
- A fluency map across Description, Delegation, Discernment and Diligence.
- A prompting setup for your three most common jobs, tested live.
- A delegation map. Every job sorted into AI owns, AI assists, you lead.
- A personal AI manifesto you can stand behind.
- A working automation, running before you leave.
About the Course Convener
Built and taught by Ann-Mari Höfinger
Twenty-five years across FMCG, fintech, edtech and financial services.
Former CMO of GetSmarter; VP of Marketing OfferZen and VP of Brand, Yoco.
Built from the practitioner's chair, not the consultant's deck.
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Upcoming Cohorts
Cape Town
Tuesday 4 AUGUST 2026, 09:00 to 16:30.
Cape Town City Bowl. Venue to be announced.
R2,850 per person. Places are limited and held in booking order.
Plettenberg Bay:
Thursday 6 AUGUST 2026, 09:00 to 16:30.
Ocean Call Inn, 14 Planier Road, Plettenberg Bay.
R2,850 per person. Places are limited and held in booking order.
